Fidden
A barber finishing a client's fade

Run Your Business. Grow Your Business.

Fidden is the operating system for independent beauty and wellness professionals — booking, payments, and an AI business partner that works your book while you work your craft.

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The Position

Booking Apps Take Appointments. Fidden Runs Businesses.

Every platform in this industry does the same three things: a calendar, a reminder, a payment link.

Then they stop — and the real work of running a business lands back on you.

The empty Tuesday nobody explains. The regular who quietly stopped booking. The price you set two years ago and never revisited.

Fidden was built for that work. It finds the expensive problems hiding in your book, tells you what they cost, and fixes them — with confiddence.

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The Fidden client app and the provider's Today screen side by side
Three Products, One Platform A nail technician finishing a client's manicure

Fidden

The business. Booking built for how clients actually behave: deposits collected up front, reminders that land in the client's timezone, policies that protect your hours. Your calendar stops being a suggestion.

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Fidden Pay

The money. Standard card rates, published. Deposits on every booking, payouts straight to your bank. No hardware contracts, no hidden tiers, no long-term lock-in.

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Fidda - Your AI Business Partner.

The intelligence. Six agentic AI business partners that diagnose your book like a chart: the quiet days, the drifting regulars, the money left on the table. Then they act — rebooking, reengaging, filling — before you ever ask.

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Meet Fidda

The First AI Business Partner In Beauty And Wellness. Not The First Chatbot — The First Partner.

Other platforms bolt on AI that answers questions.

Fidda Asks Them:

  • Why is Tuesday empty?
  • Which regulars are past their rebooking window?
  • What is this no-show pattern costing you?

Then it moves — with your approval, or on its own. You decide how much of a partner it becomes.

Meet Fidda - Your AI Business Partner
The Ask Fidda screen open over the Fidda chat in the Fidden app
The First Five-Hundred

Five Hundred Founding Positions. Then Never Again

Fidden's founding class receives Fidda for Life — the AI business partner, included with their plan, yours always. Every provider after position five hundred pays for it. Founding standing is permanent and closes the day the class fills.

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Who it's for

Purpose-Built For Every Independent Beauty And Wellness Professional.

Hair Stylist Nail Tech Estheticians Makeup Artists Massage Therapists Fitness Trainers Barber Tattoo Artists

Eight Crafts, One Truth

Your talent was never the issue — your systems were

How it feels

What It Feels Like To Run On Fidden.

At 7:45 AM

Fidda reviews your day, finds the 2 PM opening, and offers it to three clients most likely to book. Revenue starts moving before your first appointment.

Fidda offering a 2 PM opening to three likely clients
At 11:20 AM

A new client books, the deposit clears immediately, and your time is protected before they ever sit down.

A booking confirmed with its deposit received
At 9:00 PM

Two quiet regulars are back on your calendar. You didn't chase them. Fidda did.

Two regulars rebooked, projecting an extra $180
The First Five-Hundred

Expensive Problems. Solved With Confidence.

A refined operating system for independent professionals building premium books. Reserve your place among The First Five Hundred before the private class closes. The right clients, the right hours, and the right revenue deserve a system built to protect them.

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