Fresha Fees vs Fidden: What A Month Actually Costs
Fresha charges $19.95 a month, plus 2.29% + 20¢ per card payment in person and 2.79% + 20¢ online, and takes 20% of a new marketplace client's first visit. Fidden charges standard card rates on every plan, 2.7% + 15¢ by Tap to Pay, and its free plan adds 7% of the service per booking. For a light book Fidden's free plan costs less; for a steady one Fresha does, until it charges you for a new client. This page shows both.
Fresha in person
2.29%
+ 20¢ each
Fidden Tap to Pay
2.7%
+ 15¢ each
Fresha prices as published at fresha.com/pricing, checked October 12, 2026.
Weighing other apps too? See every Fresha alternative, compared on fees .
The Published Fees
Fresha
- Independent
- $19.95 a month, for one provider
- Team
- $14.95 a month per bookable team member
- In person
- 2.29% + 20¢, plus 10¢ per Tap to Pay authorization
- Online
- 2.79% + 20¢
- Entered by hand
- 3.3% + 20¢
- New clients
- 20% of a new marketplace client's first visit, at least $6
- Free trial
- 7 days
Fidden
- Foundation
- Free, 7% of the service per booking
- Momentum
- $39.99 a month, no commission or platform fee
- Icon
- $89.99 a month, no commission or platform fee
- Free trial
- The first 2 months of Momentum or Icon are free, once per business. A payment method is added at signup and not charged until they end
- Processing
- Standard card rates on every plan: 2.9% + 30¢ online, 2.7% + 15¢ by Tap to Pay
- Client fees
- None. Fidden adds no booking fee for your clients
- Deposits
- Collected at booking on every plan, the free one included
What A Month Costs
The plan price plus every percentage and per-payment fee each plan charges, on card payments for services, for one provider. Fresha is shown on its Independent plan at its in-person rate, its lowest, without the extra 10¢ on Tap to Pay; Fidden at its Tap to Pay rate, 2.7% + 15¢. Per-payment fees assume a $75 average service. Tips are left out of every figure.
| Plan | $250 a month | $5,000 a month | $10,000 a month |
|---|---|---|---|
| Fresha Independent $19.95/month, 2.29% + 20¢ | $26.34 | $147.78 (lowest) | $275.62 (lowest) |
| Fidden Foundation Free, 9.7% + 15¢ | $24.75 (lowest) | $495.00 | $990.00 |
| Fidden Momentum $39.99/month, 2.7% + 15¢ | $47.24 | $184.99 | $329.99 |
| Fidden Icon $89.99/month, 2.7% + 15¢ | $97.24 | $234.99 | $379.99 |
Fidden's monthly plans are shown at full price. A new business gets its first 2 months of Momentum or Icon free, once. Your month looks different? Put your own numbers in the fee calculator .
Below about $270 a month, Fidden Foundation is the cheapest line: it has no monthly fee. Past that, its 7% commission makes it the most expensive line in the table.
For a steady book, Fresha costs less than Fidden Momentum, by $37.21 a month at $5,000 in bookings and $54.37 at $10,000, before any new client fees.
New Clients
Fresha's new client fee is charged per client, not per month, so no monthly table can show it. When a brand new client finds you through the Fresha marketplace, Fresha takes 20% of that first visit, with a $6 minimum: $6 on a $25 visit and $24 on a $120 visit. Returning clients, and new clients who book through your own website or social profiles, are not charged.
Fidden charges nothing extra for a new client. Momentum and Icon take no commission on any booking; Foundation takes its 7% on every booking, new or returning, so a $120 first visit costs $8.40 there against $24 in Fresha's new client fee.
This compares fees, not features. Fresha's plans include its consumer marketplace and 100 free text reminders a month. Fidden's plans add Fidda, its AI business partner, with deposits at booking on every plan and no booking fee for your clients.
A Month, Line By Line
One month as the fee calculator starts it: $5,000 in bookings at a $75 average service, with 2 new clients sent by a marketplace. Unlike the table above, this counts what Fresha takes from those new clients.
| Plan | Plan price | Card and booking fees | New-client fees | A month |
|---|---|---|---|---|
| Fresha Independent $19.95/month, 2.29% + 20¢ $19.95 plan, $127.83 fees, $30.00 new clients | $19.95 | $127.83 | $30.00 | $177.78 |
| Fidden Momentum $39.99/month, 2.7% + 15¢ $39.99 plan, $145.00 fees, $0.00 new clients | $39.99 | $145.00 | $0.00 | $184.99 |
| Fidden Foundation Free, 9.7% + 15¢ $0.00 plan, $495.00 fees, $0.00 new clients | $0.00 | $495.00 | $0.00 | $495.00 |
With them counted, Fresha Independent costs the least of these, at $177.78 a month.
What Each Includes
| Feature | Fresha | Fidden |
|---|---|---|
| Deposits at booking | Yes | Yes |
| No-show and late-cancellation fees | Yes | Yes |
| No fee on new clients | Not listed | Momentum and Icon |
| Waitlist | Yes | No |
| Client marketplace | Yes | No |
| AI assistant | AI Concierge | Fidda |
| Tap to Pay on a phone | Yes | iPhone |
| A plan with no monthly fee | Not listed | Yes |
Fresha lists what Fidden does not have: waitlist and client marketplace.
On Fidden but not listed for Fresha: no fee on new clients and a plan with no monthly fee.
Fresha's features as its own pages list them, checked October 18, 2026, at fresha.com/for-business/features, fresha.com/pricing and its AI Concierge page. Fidden's are what Fidden ships.
Which Is Right For You
- If you book under about $270 a month, Fidden Foundation costs less than Fresha Independent: it has no monthly fee, and its 7% is taken only from bookings you have made.
- On a steady book, Fresha Independent costs less: $37.21 a month less than Fidden Momentum at $5,000 in bookings, and $54.37 at $10,000, on plan price and card fees.
- Where Fresha charges for a new client, each one costs you $15.00 on a $75 first visit. Fidden Momentum and Icon charge nothing extra, so from about 3 such clients a month at $5,000, Momentum costs less.
- Fresha lists you in its consumer marketplace, where new clients can find you. Fidden has no marketplace: new clients come from wherever you send them.
- Fresha has a waitlist. Fidden does not. Fidda offers an open slot to the clients most likely to book it instead.
- Fresha has no plan without a monthly fee. Fidden Foundation has no monthly fee, and takes deposits at booking like every Fidden plan.
- Fidden includes Fidda, an AI business partner that finds empty hours and drifting clients and acts on them, on every plan. Fresha's AI assistant: AI Concierge.
Common Questions
How much does Fresha cost per month?
In the US, the Independent plan for one provider is $19.95 a month, and the Team plan is $14.95 a month for each bookable team member. Card processing is charged on top.
What are Fresha's payment processing fees?
2.29% + 20¢ in person, plus 10¢ for each Tap to Pay authorization, 2.79% + 20¢ for online payments, and 3.3% + 20¢ for a card entered by hand.
How does Fresha's new client fee work?
When a brand new client finds you through the Fresha marketplace, Fresha takes a one-time 20% commission, with a minimum of $6 per client. Returning clients, and new clients who book through your own website, Instagram or Facebook, are not charged.
Is Fresha free?
No. In the US the Independent plan is $19.95 a month, and there is no free plan. Fidden's Foundation plan has no monthly fee and takes a 7% commission per booking instead.
Is Fidden cheaper than Fresha?
On plan price and processing, for a light book, yes: below about $270 a month in bookings, Fidden's free Foundation plan costs less than Fresha Independent. For a steady book, no: Fresha at its in-person rate costs less than Fidden Momentum, by $37.21 a month at $5,000 and $54.37 at $10,000. The new client fee is the exception: Fidden takes nothing extra for a new client.
What does Fresha have that Fidden doesn't?
Waitlist and client marketplace. On Fidden but not listed for Fresha: no fee on new clients and a plan with no monthly fee.
Payments Aren't A Feature Of Fidden.
They're one of its three products — and they're built with the same posture as everything else:
Confidence, in writing.
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