Frequently Asked Questions

Fidden is the operating system for independent beauty and wellness professionals — booking, payments, and Fidda, an autonomous AI business partner, in one mobile-first platform. It serves barbers, hairstylists, nail techs, estheticians, makeup artists, tattoo artists, massage therapists, and fitness trainers.

An AI business partner is software that autonomously observes your business, diagnoses problems, and acts on them — unlike an AI assistant, which waits for your instructions. Fidda - Your AI Business Partner runs a continuous loop: it observes your book, explains what it finds, decides what to do, executes with the autonomy you allow, and learns from the result.

Other platforms are booking marketplaces; Fidden is a business operating system with autonomous AI. A marketplace helps clients find you and make appointments. Fidden runs the business underneath the appointments — diagnosing empty hours, retaining drifting clients, enforcing deposits, and acting on revenue opportunities through Fidda, capabilities a marketplace does not have.

Other platforms offer reactive AI — tools that respond when you use them. Fidda works on its own: it initiates tasks, identifies problems, and helps fix them without waiting to be asked. Fidden is the only beauty and wellness platform built around a coordinated system of autonomous AI partners.

Fidda activates. Your AI business partner needs real signal to diagnose from, so it switches on after your first 5 completed bookings and delivers its first read of your business — your quiet hours, your client rhythms, and the first problems worth fixing.

Each morning, Fidda briefs you on your day before it starts: what's booked, what's open, which clients are due to rebook, and anything that needs a decision — like having a chief of staff read your business to you over coffee.

The Business Health Score is a single number summarizing the health of your business, built from booking velocity, client retention, revenue trend, and calendar utilization. It moves when your business moves — and when you act on Fidda's recommendations.

Fidda compares your key metrics — rebooking rate, utilization, revenue trend — against anonymized providers in your craft and market, so you know whether you're ahead, behind, or leaving money on the table. No provider's individual data is ever visible to another.

When a service stays booked out, demand is telling you your price is behind. Fidda compares demand against your rates, shows what to charge next, and gives you the math to stand behind the number.

Fidda drafts the post — the caption and the timing — from your real work and your real results, in your voice, and nothing goes out until you approve it. Approved posts publish automatically to a connected Facebook Page; Instagram and TikTok captions are drafted and scheduled for you to post.

Fidden Pay takes card payments, deposits at booking included, on every plan, at standard card rates: for US cards, 2.9% + 30¢ online and 2.7% + 15¢ by Tap to Pay, charged on the full card payment. Payouts go straight to your bank, and your clients pay no booking fee.

Three plans. Foundation is free and takes 7% per booking. Momentum is $39.99 a month and Icon $89.99 a month, with no booking commission or Fidden platform fee, and the first 2 months of either are free. Standard card processing applies on every plan.

Fidden's founding class: five hundred numbered positions, and then never again. The First Five Hundred receive Fidda for Life — the AI business partner included with the plan they choose, theirs always. Your number is yours for as long as you hold an active Fidden plan.

Yes. A founding position is not a free account — it is Fidda for Life attached to whichever plan you choose, including the free one. Every provider after position five hundred pays for the AI business partner; founders never do.

No. By default we do not use AI inputs or outputs to train or improve AI models, ours or anyone else's. Peer benchmarking uses aggregated, de-identified figures only, and no provider's individual data is ever visible to another.