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Fresha Alternatives: 6 Booking Apps Compared On Fees

Here are 6 booking apps for independent beauty and wellness pros to weigh against Fresha, with what each one charges, read off its own pricing page: the monthly cost at three sizes of book, the card rates, and what each takes from a new client. Fidden is ours, so it is listed first, and the table shows where it costs more as well as where it costs less.

What Fresha Charges

Plans
$19.95 a month for one provider, $14.95 per bookable team member on a team
Card rates
2.29% + 20¢ in person, plus 10¢ by Tap to Pay. 2.79% + 20¢ online
New clients
Fresha takes 20% of a new marketplace client's first visit, at least $6. That is $24 on a $120 first visit
Includes
Its consumer marketplace and 100 free text reminders a month

Prices as published at fresha.com/pricing, checked October 12, 2026.

What A Month Costs

The plan price plus every percentage and per-payment fee, on card payments for services, for one provider. Each app is shown at its lowest in-person card rate on the plan named, without the price of any card reader. Per-payment fees assume a $75 average service. Tips and new-client fees are left out of every figure.

Monthly cost of each plan at 3 levels of monthly service payments
Plan $250 a month $5,000 a month $10,000 a month
Fresha Independent $19.95/month, 2.29% + 20¢ $26.34 $147.78 $275.62 (lowest)
Fidden Foundation Free, 9.7% + 15¢ $24.75 $495.00 $990.00
Fidden Momentum $39.99/month, 2.7% + 15¢ $47.24 $184.99 $329.99
GlossGenius Standard $24/month billed annually, 2.6% $30.50 $154.00 $284.00
Booksy $29.99/month, 2.49% + 10¢ $36.55 $161.16 $292.32
StyleSeat $35/month, 2.5% + 30¢ $42.25 $180.00 $325.00
Vagaro $30/month, 2.6% + 10¢. Over $4,000, $40/month, 2.29% + 19¢ $36.83 $167.17 $294.33
Square Free Free, 2.6% + 15¢ $7.00 (lowest) $140.00 (lowest) $280.00
Square Plus $49/month, 2.5% + 15¢ $55.75 $184.00 $319.00

Fidden's monthly plans are shown at full price. A new business gets its first 2 months of Momentum or Icon free, once. Your month looks different? Put your own numbers in the fee calculator .

Of the alternatives, at $250 a month in bookings it is Square Free, at $7.00; at $5,000, Square Free, at $140.00; and at $10,000, Square Free, at $280.00.

What Each App Includes

Deposits at booking
Listed Fidden, Fresha, GlossGenius, Booksy, StyleSeat, Vagaro, Square Appointments
Not listed None
No-show and late-cancellation fees
Listed Fidden, Fresha, GlossGenius, Booksy, StyleSeat, Vagaro, Square Appointments (Plus and up)
Not listed None
No fee on new clients
Listed Fidden (Momentum and Icon), GlossGenius, Vagaro, Square Appointments
Not listed Fresha, Booksy, StyleSeat
Waitlist
Listed Fresha, GlossGenius (Gold and up), Booksy, StyleSeat (Smart Waitlists), Vagaro, Square Appointments (Plus and up)
Not listed Fidden
Client marketplace
Listed Fresha, Booksy, StyleSeat, Vagaro
Not listed Fidden, GlossGenius, Square Appointments
AI assistant
Listed Fidden (Fidda), Fresha (AI Concierge), GlossGenius (AI teammates, Gold and up), Booksy (AI Receptionist, in beta), StyleSeat (Sage), Vagaro (Vera), Square Appointments (Square AI, in beta)
Not listed None
Tap to Pay on a phone
Listed Fidden (iPhone), Fresha, GlossGenius (iPhone and Android), Booksy, StyleSeat (iPhone), Vagaro (Tap to Phone), Square Appointments (iPhone)
Not listed None
A plan with no monthly fee
Listed Fidden, Square Appointments
Not listed Fresha, GlossGenius, Booksy, StyleSeat, Vagaro

Each app's features as its own pages list them, checked October 18, 2026: Fresha at fresha.com/for-business/features, fresha.com/pricing and its AI Concierge page; GlossGenius at glossgenius.com/pricing; Booksy at biz.booksy.com/en-us/features; StyleSeat at styleseat.com/pricing; Vagaro at vagaro.com/pro/pricing, its Online Shopping Cart help article, its no-show fee help article and its card rates article; Square Appointments at squareup.com/us/en/appointments/pricing, its Tap to Pay page and its Square AI announcement. Not listed means we did not find it there. For Fidden, it means Fidden does not have it. For new clients, it means the app takes a share of a new client's first visit, as its card below shows.

The Alternatives

Fidden (ours)

Plans
Foundation is free and takes 7% of each booking, never on tips. Momentum is $39.99 a month and Icon $89.99, with no commission, and both start with 2 months free
Card rates
Standard rates on every plan: 2.7% + 15¢ by Tap to Pay, 2.9% + 30¢ online
New clients
Nothing extra on Momentum or Icon. Foundation's 7% applies to every booking, new or returning: $8.40 on a $120 first visit
Includes
Fidda, an AI business partner that finds empty hours and drifting clients and acts on them, deposits at booking on every plan, and no booking fee for your clients
Against Fresha
Momentum: $37.21 a month more than Fresha at $5,000 in bookings. Foundation: $1.59 a month less than Fresha at $250 in bookings

Fresha fees vs Fidden, in full

GlossGenius

Plans
From $24 a month billed annually, or $28 month to month (Standard)
Card rates
2.6% flat on card payments, with no per-payment fee
New clients
No new-client fee
Includes
Marketing and inventory tools, and a payroll add-on
Against Fresha
$6.22 a month more than Fresha at $5,000 in bookings

GlossGenius fees vs Fidden, in full

Prices as published at glossgenius.com/pricing, checked October 12, 2026.

Booksy

Plans
$29.99 a month, plus $20 a month per additional staff member
Card rates
2.49% + 10¢ on Booksy's card reader, sold separately. 2.69% + 30¢ for payments in the app
New clients
Booksy's Boost, if you turn it on, takes 30% of a new client's first visit, up to $100. That is $36 on a $120 first visit
Includes
Its consumer marketplace and 2,000 marketing texts a month
Against Fresha
$13.38 a month more than Fresha at $5,000 in bookings

Booksy fees vs Fidden, in full

Prices as published at biz.booksy.com/en-us/pricing, checked October 12, 2026.

StyleSeat

Plans
$35 a month on standard terms. New pros are currently offered $19 a month for a limited time
Card rates
2.5% + 30¢ by Tap to Pay, 2.6% + 30¢ on a card on file
New clients
StyleSeat's New Client Connection, if you turn it on, takes 30% of a new client's first appointment, up to $50, per its cost guide. That is $36 on a $120 first visit
Includes
Its consumer marketplace
Against Fresha
$32.22 a month more than Fresha at $5,000 in bookings

StyleSeat fees vs Fidden, in full

Prices as published at StyleSeat's cost guide, checked October 12, 2026.

Vagaro

Plans
$30 a month for one person, $40 for two. $23.99 for your first 6 months
Card rates
2.6% + 10¢ in person under $4,000 a month, 2.29% + 19¢ plus $10 a month over it. 3.5% + 19¢ on deposits, cards on file and online payments
New clients
No new-client fee
Includes
Its consumer marketplace, 1,000 marketing emails a month and a card reader
Against Fresha
$19.39 a month more than Fresha at $5,000 in bookings

Vagaro fees vs Fidden, in full

Prices as published at vagaro.com/pro/pricing, checked October 13, 2026.

Square Appointments

Plans
Free, or $49 a month for Plus and $149 for Premium, per location. No-show fees start on Plus
Card rates
On Free, 2.6% + 15¢ in person and 3.3% + 30¢ online. 3.5% + 15¢ on a card on file
New clients
No new-client fee
Includes
The rest of Square, from invoicing to online selling
Against Fresha
$7.78 a month less than Fresha at $5,000 in bookings

Square Appointments fees vs Fidden, in full

Prices as published at squareup.com/us/en/appointments/pricing, checked October 13, 2026.

Common Questions

What is the cheapest alternative to Fresha?

It depends on how much you book. On plan price and in-person card processing, for one provider, at $250 a month in bookings it is Square Free, at $7.00; at $5,000, Square Free, at $140.00; and at $10,000, Square Free, at $280.00. New-client fees come on top of these where an app charges them.

Is there a free alternative to Fresha?

Yes. Fidden's Foundation plan has no monthly fee and takes 7% of each booking, never on tips, with deposits at booking included. Square Appointments Free has no monthly fee. Square is paid through processing instead, 2.6% + 15¢ in person and 3.3% + 30¢ online, and no-show fees need Plus.

Which Fresha alternatives charge no new-client fee?

GlossGenius, Vagaro and Square Appointments charge nothing extra for a new client, and neither do Fidden's Momentum and Icon plans. Fidden Foundation's 7% applies to every booking, new or returning. Booksy's Boost, if you turn it on, takes 30% of a new client's first visit, up to $100. StyleSeat's New Client Connection, if you turn it on, takes 30% of a new client's first appointment, up to $50, per its cost guide.

Is Fidden cheaper than Fresha?

On plan price and processing, for a light book, yes: below about $270 a month in bookings, Fidden's free Foundation plan costs less than Fresha Independent. For a steady book, no: Fresha at its in-person rate costs less than Fidden Momentum, by $37.21 a month at $5,000 and $54.37 at $10,000. The new client fee is the exception: Fidden takes nothing extra for a new client.

Payments Aren't A Feature Of Fidden.

They're one of its three products — and they're built with the same posture as everything else:

Confidence, in writing.

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